One person, the whole loop: research to prototype, designed and shipped in real code.
Scroll ↓I design the interface and ship the code. No handoff, no drift.
02
Petlover
Marketplace · Redesign
Same words. A completely different promise.
petlover.com
03
Subly
Shipped product · Web app
Every recurring charge, in one place.
subly.app/overview
How I work
- 1
Research
Shadowing, teardowns, interviews. The finding that reframes the brief.
- 2
Define
One constraint that matters; personas that anchor every screen.
- 3
Flows & wireframes
Action-first IA; greybox rounds until hierarchy settles in grayscale.
- 4
Interface & system
One system per product, colour spent only where it earns it.
- 5
Prototype & ship
Clickable, with coded motion. The design argues its own case.
By the numbers
Three products, research to shipped.
AutoCRM
800 → 1clients across three spreadsheets, into one queue15screens, one dark 3D system, fully prototyped
Petlover
7 → 2brand colours doing the persuading100%real photography, no illustration
Subly
Livedesigned, built, and shipped · subly-fawn.vercel.app